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Wipro launches new brand identity

Wipro has unveiled its new brand identity. The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business requirements and drive future opportunities in this digital era.

The new brand identity marks the company’s emergence as a trusted digital transformation partner to clients, delivering at global scale with increasingly localized capabilities and leveraging hyper-automation, robotics, cloud, analytics, cognitive and emerging technologies.

This new brand identity also mirrors two key attributes cited by clients as unique to Wipro’s brand: the integrated perspective that Wipro brings across multiple industries, technologies and geographies; and its ability to deliver innovation in ways that are most relevant for clients.

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