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Raymond to reposition its menswear brands: Report

Textile and apparel maker Raymond is reportedly planning to reposition its menswear brands even as it enhances product portfolios. Apart from ceremonial and ethnic wear, a range of accessories and footwear offerings will be added across the four brands -“Raymond” brand of ready-to-wear apparels, Park Avenue, ColorPlus and Parx – over a period of time. The idea behind repositioning brands is to ensure that they does not cannibalise each other while targeting specific audiences.

Raymond is one of India’s largest branded fabric and fashion retailers. It is one of the leading, integrated producers of suiting fabric in the world.

 

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