Marico is reportedly aiming to garner 10 per cent of its top-line from e-commerce. Having acquired a 35 per cent stake recently in Ahmedabad-based start-up Beardo, the FMCG major will be relying on such acquisitions to give a boost to its online sales in categories such as premium male grooming and hair fall.
While Marico may be reaching to 4 million outlets through direct and indirect distribution, e-commerce will get treated as an additional distribution arm.
Marico is a consumer products company operating in the beauty and wellness space. The company’s principal products include edible oils and value added hair oils.