FMCG major Emami is planning to re-launch the Zandu brand by repositioning its portfolio as a solution provider to lifestyle disorders. The company is likely to re-launch the same between July and December. The move comes after the company carried out a successful pilot in Andhra Pradesh over the past two years.
One of the five power brands from the Emami stable, Zandu has been one of Emami’s famed acquisitions, made nearly a decade back in 2008. (The four other power brands being Kesh King, Boroplus, Fair & Handsome and Navratna.)
Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.