Business Wire IndiaTimes Internet’s publisher network “Colombia Audience Network” welcomes Network 18, one of India’s three biggest publishers, to its premium publisher community. With over 60 publisher partners the network now occupies over 55% page views across Top 10 News Content publishers on Mobile along with reaching over a quarter of a billion users per month worldwide.
The platform serves personalized content and video recommendations in addition to branded content serving more than 9 billion native recommendations per month. That translates into millions of hours of engaged time spent by consumers reading content and watching videos via the Colombia Audience Network in over 11 languages.
Along with Times Internet’s owned properties, the other properties that are working with Colombia include Network 18’s premium publications such as News 18, Firstpost.com, and other leading news publications like Punjab Kesari, Sandesh, Dinakaran, Udayavani, The Tribune, India TV, Bartaman Patrika, Andhra Jyothy and more.
The Colombia Audience Network generates its personalized content recommendations via Times Internet’s proprietary advertising technology which reviews more than 4,000 data points across the 250M user base to generate personalized recommendations.
Colombia Audience Network’s continued expansion of its publisher network across all major verticals in India elevates the content marketing opportunity for brands and publishers. It significantly increases a publisher’s ability to strengthen their relationships with the biggest marketers including the Top 500 brands in the country. Brands, on the other hand, benefit by getting their content discovered via a large network.
The platforms’ increased consumer relevant advertising not only helps publishers earn more revenue but also helps elevate their publication’s brand value for top marketers of the country. The platforms’ deep analytics that goes to the extent of providing key audience information, such as what audiences are responding to chosen content and one of the largest user reach – make it the most preferred platform for marketers.
While talking about the partnership, Chief Revenue Officer, Times Internet – Gulshan Verma, said, “We are very excited to see Colombia Audience Network reach over a quarter of a billion users globally driving further engagement for marketers and publishers. Today, the Colombia Audience Network is not only the largest content discovery platform in India but also is directly powering majority of the page views in the ten largest publisher groups in India. This will allow marketers to feel comfortable working with the platform not only in terms of the scale and the products we offer but also the quality of our premium publisher network.”
*Basis the ComScore Feb Media matrix.