Balaji Telefilms’ wholly owned subsidiary – ALTBalaji has joined hands with Airtel Payments Bank to provide wallet services via Airtel Money to enable easy and hassle-free subscription transactions for its customers.
Airtel Payments Bank is planning to develop a nationwide merchant ecosystem of over five million partners who will accept digital payments from Airtel Payments Bank customers over mobile phones. It has already on boarded over two million merchants across the country and continues to aggressively add more. Airtel Payments Bank services can be availed by downloading MyAirtel app from Google Play Store and Apple App Store.
ALTBalaji was launched on 16th April 2017 with 5 original shows and will add new shows every fortnight for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.