Business Wire India
ZAKK, an electronics and technology company, boasts of more than 100 products like smartwatches, health bands, bluetooth devices, headphones/earphones, Virtual Reality headsets, powerbanks, storage devices and more. After being conceptualized in Dubai and witnessing a significant success in UAE, Saudi Arabia and Iran, ZAKK has started sales in India, dominating the online market through various e-com portals in a very short span. The company is known for its innovative designs, youthful communication and affordable prices.
Commenting on their presence, Co-founder of Zakk, Mr Anuj Chokra said, “Great technology doesn’t have to be expensive and complicated. We don’t really believe in the quality-price relationship. Instead, we try to keep prices as competitive as possible without ever compromising on quality or experience.”
The production cycle of ZAKK products begins in Croatia where they are conceived and tested for flaws. They are then passed on to the factories in China, India, South Korea and Taiwan for production and quality assurance, before being shipped to certified vendors across the globe.
Mr Chokra added, “We understand that each market is different, that’s why our products and rates are constantly progressing to adapt. Through this process, we aim to ensure that we can provide our entire range of products to our targeted market. We have introduced the Firefly and I Disk in India. We plan to introduce more, and in fact, all of our products soon.”
ZAKK has entered the Indian market with two of its signature products. One of them, the Firefly, is an on-ear bluetooth headphone that offers 6 hours of continuous play time on a single charge. Compatible with android, iOS and Windows devices, the Firefly has a precision fit and smart design perfect for workouts and running.
The other is the I Disk, used as a charging and USB storage device for Apple products.
ZAKK has also come up with fitness wearable device called the Fitmate Z1 – a premium smart fitness tracker which has gained a great reputation for its accuracy in India, and a VR device – the ZAKK Orbit 3D VR, with adjustable headphones for the most immersive VR experience.
As it gradually spreads across Indian e-com space, ZAKK aspires to win the trust and loyalty of its Indian customers and then aims to create a durable global presence.